The Benefits of Video Marketing

If you’re unsure about using video marketing for your business, think again. Videos help to boost your online presence. Your search engine rankings will improve and you’ll get more traffic to your website.

  1. Reach A Wider Audience

YouTube has over a billion users and people watch hundreds of millions of hours of videos on YouTube every day. A web page that has a video on it is fifty times more likely to reach the first page of Google. And which online business doesn’t want to be on the first page of a Google search?

  1. Improves Email Marketing

Most online marketers see an increase in their email open rates when they send out an email with the word ‘Video’ in the subject line. You can even embed your videos into the email without having to click away from the email.

  1. Boosts Landing Pages

Videos are great for landing pages and businesses from all markets are seeing an increase in opt in rates when promoting with video. A short video can really grab the interest of your viewer to want to know more. They will want to opt into your list so that they can receive further information from you.

  1. They Are Easy To Produce

When you start video marketing, it doesn’t require lots of high-tech kit. Most computers today can create videos as a standard feature. You can also use your Smartphone to video yourself and upload directly to YouTube. If you don’t want to appear on camera you can turn a slide presentation from PowerPoint or Keynote into a video.

  1. Videos Build A Relationship With Your Market

Video marketing helps to shows the human side of you and that you are a real person. Use videos to really connect with your audience and build a relationship with them. People find that watching videos helps increase their confidence when it comes to purchasing a product online.

  1. Makes Complex Issues Easy To Follow

Videos demonstrate things in a better way than asking your customers to read reading through a lengthy instruction guide or tutorial. Videos demonstrate the “How To” to a viewer and help you to tell a story. When people watch a video they often don’t notice that they are being “sold” to.

  1. People Enjoy Sharing Videos

People love videos and a good video can do wonders for your business. But don’t just place your videos on your website. Post them up to your social media pages and watch how many times they get shared. Think about what this can potentially do for your market reach?

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.

Video Marketing Your Way to Promote Your Site

The internet is influencing more and more the decisions of the majority of people. This is the main tool that makes companies resort to video content. Thus, video marketing is now the important element of a web marketing campaign. This type marketing is proven to be effective in helping businesses. With countless internet users, they are interested in watching video clips.

The Demand on Online Videos

A majority of web users are accessing video content once every week. More so, the platform permits companies to use it as part of their campaign. YouTube is the most popular website that allows people to share their videos. It was estimated that there were one trillion videos viewed from the year of 2011 to 2014.

Most viewers are interested in viewing video content than ever. They are also on demand on different platforms. Almost two-hundred million videos are being streamlined on smartphones each day. A rapid increase on the use of tablets and smartphones are mostly because of the ease of access on online videos.

Video Content that is Right for SEO Link Building

Content marketing is proven to be an essential part of search engine optimization. However, with video content, this helps generate an increased web traffic and more inbound links. Although video content is not being crawled by the search engines, still, it provides a lot of SEO benefits.

Videos are being shared all across the web. The marketers that are including rich keywords and descriptions in their video titles can benefit from this video platform. By means of adding the text transcripts on the video content, the SEO value is also improved.

By combining a written content and video, this helps increase the traffic back to the business website.

Famous Platforms for Video Marketing

Video hosting is somehow difficult for all businesses. However, the use of the famous websites that allow of sharing videos help decrease the technical burden of a company. The video is integrated easily as part of the social media marketing. Video marketing is truly helpful to achieving the goal of business of staying on top of the competition.

Here are among the most famous services on video sharing:

Daily Motion

MetaCafe

YouTube

Vimeo

Viddler

The Influence of Video Marketing on Purchases

Video marketing has its big influence in the public. Most businesses never fail to search for methods that help in determining the success of its campaigns. There is an engaging and obvious video content that can keep the visitors to stay at a website for a longer period of time. The conversion rates of video marketing are higher and an increased adoption proved to have its positive results.

Top Picks: Video Marketing Software Review

Besides having a huge impact on your audience, video marketing software can also help improve your website’s search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos shows the site’s commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.

There are several video marketing software packages available so I have selected a few of the most popular and widely used to review.

Easy Video Suite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:

Basic video recording from the screen or via webcam.

Ability to add ‘Buy Now’ and other call to action buttons.

Creation of timed events around the video to captivate your audience.

SEO features.

Security.

Video conversion.

Advanced video marketing statistics.

Split testing and much more.

Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don’t have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.

The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:

20+ premium video skins.

Widgetized support.

Amazon3 direct linking.

Mobile format URL support.

HTML5 support.

Viral social buttons.

Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.

Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel’s popularity. Some of Tube Toolbox’s features are:

Automated friend requests.

Message and video.

Audience targeting.

Gathering features.

Best of all, Tube Toolbox always complies with YouTube’s terms of service so you can rest easy your videos will by accepted by YouTube.

The last video marketing software we will review is SociVidz. SociVidz is new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.