Besides having a huge impact on your audience, video marketing software can also help improve your website’s search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos shows the site’s commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.
There are several video marketing software packages available so I have selected a few of the most popular and widely used to review.
Easy Video Suite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:
Basic video recording from the screen or via webcam.
Ability to add ‘Buy Now’ and other call to action buttons.
Creation of timed events around the video to captivate your audience.
Advanced video marketing statistics.
Split testing and much more.
Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don’t have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.
The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:
20+ premium video skins.
Amazon3 direct linking.
Mobile format URL support.
Viral social buttons.
Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.
Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel’s popularity. Some of Tube Toolbox’s features are:
Automated friend requests.
Message and video.
Best of all, Tube Toolbox always complies with YouTube’s terms of service so you can rest easy your videos will by accepted by YouTube.
The last video marketing software we will review is SociVidz. SociVidz is new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.